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Privacy Policy

Last updated: 14 April 2026

Who we are

Entropy Money is operated by EntropySP Ltd. ("we", "us", "our"), registered in England and Wales. This policy explains how we collect, use, and protect your personal data when you use our website and mobile application.

What data we collect

We collect the following categories of personal data:

  • Account information: email address, authentication identifiers provided through Sign in with Apple.
  • Financial data: transaction history accessed via read-only Open Banking connections through our authorised provider (Plaid). We cannot access your bank login credentials.
  • Usage data: anonymised analytics data about how you interact with the app and website (via Microsoft Clarity and/or Google Analytics).
  • Waitlist data: email address submitted through our website waitlist form.

How we use your data

  • To provide financial behaviour monitoring and insight generation.
  • To communicate with you about your account and product updates.
  • To improve the product through anonymised usage analysis.
  • To send waitlist updates if you have opted in.

Legal basis for processing

We process your data on the basis of:

  • Consent: for waitlist signup and marketing communications.
  • Contract: to provide the monitoring service you have signed up for.
  • Legitimate interest: to improve and secure the product.

Data sharing

We do not sell your personal data. We share data only with:

  • Plaid: to establish read-only connections to your bank accounts.
  • Cloud infrastructure providers: for secure data storage and processing.
  • Analytics providers: anonymised usage data only.

Data security

All data is encrypted at rest (AES-256) and in transit (TLS 1.2+). Access to production systems is restricted and monitored.

Your rights

You have the right to:

  • Access the personal data we hold about you.
  • Request deletion of your data.
  • Export your data in a portable format.
  • Withdraw consent at any time.

To exercise any of these rights, contact us at the contact form on our website.

Cookies

Our website uses essential cookies and anonymised analytics. We do not use advertising cookies or tracking pixels.

Changes to this policy

We may update this policy from time to time. Significant changes will be communicated via the app or email.

Contact

If you have questions about this policy, contact us at the contact form on our website.